20-40% of Your CTV Budget May Never Reach the Screen.
Most OTT campaigns pass through layers of intermediaries before they ever touch premium TV inventory.
That structure can reduce working media - quietly.
We’ll show you exactly where your dollars go.
100% Confidential. No obligation. We do not contact your current provider.
THE DISRUPTION
The OTT ecosystem was built with layers:
• Agencies
• Trading desks
• DSPs
• SSPs
• Data markups
• Resellers
Every layer can introduce fees.
Every hand can reduce working media.
That’s not theory.
That’s how the system was designed.
The real question is:
Is your campaign structured efficiently - or conventionally?
WHAT WE UNCOVER
Your Free CTV Transparency Review Includes:
✔ Estimated working media percentage
✔ Identification of unnecessary intermediary layers
✔ CPM benchmarking vs. premium CTV supply
✔ Inventory quality evaluation
✔ Executive summary of structural findings
We don’t guess.
We analyze the structure.
WHY THIS MATTERS
If 30% of your budget is absorbed before reaching premium inventory, that impacts:
• Reach
• Frequency
• Competitive positioning
• Market share velocity
Increasing working media without increasing budget is a competitive advantage.
Dealers who understand supply path efficiency win long term.
OUR DIFFERENCE
We built our model differently.
Our focus:
• Reduce unnecessary layers
• Prioritize efficient supply paths
• Increase working media
• Deliver transparent reporting
We are not built on hidden spreads.
We are built on structural clarity.
THE OFFER
Upload your OTT invoice for a full structural review
—or—
Schedule a confidential 15-minute strategy call.
You’ll receive a clear breakdown of findings.
No pressure. No obligation.
Just transparency.