<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Drive Select Media ]]></title><description><![CDATA[Drive Select Media ]]></description><link>https://www.driveselect.media/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 17 Jun 2026 02:11:42 GMT</lastBuildDate><atom:link href="https://www.driveselect.media/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Why Premium OLV Inventory Pays Off]]></title><description><![CDATA[Premium OLV inventory gives advertisers stronger reach, safer placements, and more working media when supply paths stay direct and transparent.]]></description><link>https://www.driveselect.media/post/why-premium-olv-inventory-pays-off</link><guid isPermaLink="false">6a30d92a61b8995d3ebe80f8</guid><pubDate>Tue, 16 Jun 2026 05:03:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e3bd97_a7414912df574de09ca0e9fb1f980b41~mv2.webp/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rowe Jones</dc:creator></item><item><title><![CDATA[How to Buy CTV Inventory Without Waste]]></title><description><![CDATA[Learn how to buy CTV inventory with less waste, fewer intermediaries, better transparency, and more working media across premium streaming.]]></description><link>https://www.driveselect.media/post/how-to-buy-ctv-inventory-without-waste</link><guid isPermaLink="false">6a2f891200dbe48b1c7b0528</guid><pubDate>Mon, 15 Jun 2026 05:09:39 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e3bd97_105b968105f1458a8b5a6ed49f3af491~mv2.webp/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rowe Jones</dc:creator></item><item><title><![CDATA[What Brand Safe OTT Inventory Really Means]]></title><description><![CDATA[Learn what brand safe OTT inventory means, how premium supply paths reduce risk, and why direct access improves media quality and spend.]]></description><link>https://www.driveselect.media/post/what-brand-safe-ott-inventory-really-means</link><guid isPermaLink="false">6a2e38f9418318a8f7e598e7</guid><pubDate>Sun, 14 Jun 2026 05:15:38 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e3bd97_6b0c5b8953974089a6acc13d8d2ba45c~mv2.webp/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rowe Jones</dc:creator></item><item><title><![CDATA[Why Direct Publisher Relationships Advertising Wins]]></title><description><![CDATA[Direct publisher relationships advertising cuts waste, improves working media, and gives buyers clearer access to premium streaming inventory.]]></description><link>https://www.driveselect.media/post/why-direct-publisher-relationships-advertising-wins</link><guid isPermaLink="false">6a2ce8f144c7bef1d02f7c23</guid><pubDate>Sat, 13 Jun 2026 05:21:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e3bd97_ea17e58449ce46da9547be4ccb2946d5~mv2.webp/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rowe Jones</dc:creator></item><item><title><![CDATA[Working Media in Streaming Advertising]]></title><description><![CDATA[Learn how working media in streaming advertising improves reach, reduces wasted spend, and gives buyers more control over premium inventory.]]></description><link>https://www.driveselect.media/post/working-media-in-streaming-advertising</link><guid isPermaLink="false">6a2b98e244c7bef1d02c9e55</guid><pubDate>Fri, 12 Jun 2026 05:28:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e3bd97_c191875b1b5c47b29cded2cac0994941~mv2.webp/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rowe Jones</dc:creator></item><item><title><![CDATA[How to Reduce Waste in OTT Advertising]]></title><description><![CDATA[Learn how to reduce waste in OTT advertising by cutting supply-chain fees, improving inventory quality, and putting more working media on screen.]]></description><link>https://www.driveselect.media/post/how-to-reduce-waste-in-ott-advertising</link><guid isPermaLink="false">6a2a4817c4826212f73ca13d</guid><pubDate>Thu, 11 Jun 2026 05:31:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e3bd97_9dd42904b3544665ba4ae99a5e77b984~mv2.webp/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rowe Jones</dc:creator></item><item><title><![CDATA[What a Free Streaming Media Audit Finds]]></title><description><![CDATA[A free streaming media audit shows where OTT and CTV budgets lose efficiency, reveals hidden fees, and helps shift more working media on screen.]]></description><link>https://www.driveselect.media/post/what-a-free-streaming-media-audit-finds</link><guid isPermaLink="false">6a28f7f1579005354aa0724d</guid><pubDate>Wed, 10 Jun 2026 05:36:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e3bd97_89323e3d0e8e4bd2a97fe7eb598f3bfb~mv2.webp/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rowe Jones</dc:creator></item><item><title><![CDATA[Premium Streaming Media Infrastructure Explained]]></title><description><![CDATA[Premium streaming media infrastructure gives advertisers direct, transparent access to top OTT inventory with fewer fees and more working media.]]></description><link>https://www.driveselect.media/post/premium-streaming-media-infrastructure-explained</link><guid isPermaLink="false">6a27a70d579005354a9da1df</guid><pubDate>Tue, 09 Jun 2026 05:39:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e3bd97_42028ccec0b3460ab34db96060e35165~mv2.webp/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rowe Jones</dc:creator></item><item><title><![CDATA[Why Streaming Campaign Transparency Matters]]></title><description><![CDATA[Streaming campaign transparency shows where budget goes, reduces hidden fees, and helps advertisers get more working media from premium inventory.]]></description><link>https://www.driveselect.media/post/why-streaming-campaign-transparency-matters</link><guid isPermaLink="false">6a2657ad579005354a9ae1d1</guid><pubDate>Mon, 08 Jun 2026 05:48:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e3bd97_54c1ae2b8c6b4f289964ae1cb85e811b~mv2.webp/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rowe Jones</dc:creator></item><item><title><![CDATA[Programmatic Supply Chain Explained Clearly]]></title><description><![CDATA[Programmatic supply chain explained for advertisers buying OTT and video. See where fees stack up, how waste happens, and how to improve working media.]]></description><link>https://www.driveselect.media/post/programmatic-supply-chain-explained-clearly</link><guid isPermaLink="false">6a2507857af0f7335694b20e</guid><pubDate>Sun, 07 Jun 2026 05:54:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e3bd97_8aae88c6f326446b9cceff029bc96b16~mv2.webp/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rowe Jones</dc:creator></item><item><title><![CDATA[Why Media Buying Wastes Budget]]></title><description><![CDATA[Learn why media buying wastes budget when fees, poor supply paths, and weak controls reduce working media across OTT and CTV campaigns.]]></description><link>https://www.driveselect.media/post/why-media-buying-wastes-budget</link><guid isPermaLink="false">6a23b6ba861147e38396a1fc</guid><pubDate>Sat, 06 Jun 2026 05:57:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e3bd97_300d9cedcaa641f6a86220083410dce4~mv2.webp/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rowe Jones</dc:creator></item><item><title><![CDATA[How to Access Premium Streaming Platforms]]></title><description><![CDATA[Learn how to access premium streaming platforms with fewer intermediaries, better inventory quality, and more working media for every campaign.]]></description><link>https://www.driveselect.media/post/how-to-access-premium-streaming-platforms</link><guid isPermaLink="false">6a2266ba3919feaaedf7d561</guid><pubDate>Fri, 05 Jun 2026 06:03:39 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e3bd97_30cd285fd55a478bafa2a1a29a56bd17~mv2.webp/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rowe Jones</dc:creator></item><item><title><![CDATA[How Does Premium Streaming Inventory Work?]]></title><description><![CDATA[How does premium streaming inventory work? Learn how direct publisher access, fewer intermediaries, and transparent delivery improve working media.]]></description><link>https://www.driveselect.media/post/how-does-premium-streaming-inventory-work</link><guid isPermaLink="false">6a2116abb63f5fb828ed7e14</guid><pubDate>Thu, 04 Jun 2026 06:09:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e3bd97_ef39be1f4c1d42a9be411fddb5c32f30~mv2.webp/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rowe Jones</dc:creator></item><item><title><![CDATA[What Is a Supply Side Platform for OTT?]]></title><description><![CDATA[What is a supply side platform OTT buyers can trust? Learn how SSPs manage premium streaming inventory, pricing, access, and transparency.]]></description><link>https://www.driveselect.media/post/what-is-a-supply-side-platform-for-ott</link><guid isPermaLink="false">6a207cb8b63f5fb828ec6689</guid><pubDate>Wed, 03 Jun 2026 19:12:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e3bd97_2b38cc708c09400b9cd58ab16c81dc1e~mv2.webp/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rowe Jones</dc:creator></item></channel></rss>